Make Your Brand a Renewable Energy Leader
EAI REBrand – making your brand a super-brand
You have a great renewable energy solution
But is it a super brand?
There are brands, and there are super brands
As a product, the super brand is often no better than other brands.
The difference lies in how the super-brand has been packaged, positioned and marketed.
If you are running a renewable energy business with a powerful service or solution, do you wish to make your solution a Super Brand?
EAI, India’s leading renewable energy consulting and research brand, can help your brand become a premium brand.
And that will mean premium business and premium profits.
EAI’s REBrand is India’s first packaging, branding and marketing solution dedicated to the renewable energy sector.
This will be of critical importance to small and medium companies in the renewable energy sector.
A Super Brand Means Super Business & Super Profits
Standing out powerfully in the customer’s mind for the right solution could mean a lot to your business.
It could make all the difference between being an also-ran and becoming top of the charts!
EAI REBrand will lay the framework for your brand to achieve a super brand status within a reasonable period. Without your spending big bucks on advertising or sponsorships.
EAI REBrand now enables small and medium Indian renewable energy companies to tap into world class marketing and advertising brains, something only very large companies have so far been able to afford.
EAI REBrand –Stages & Insights
Stage 1 – Understanding Success Drivers for Your Brand
Any brand’s long term success depends on how well it is aligned to the key success drivers for the market or customer segment.
EAI will use its in-depth understanding of the renewable energy sector to understand the key drivers for success for your product
Stage 2 – Understanding the Market Structure and Competitive Scenario
While your brand could have inherent qualities that could make it stand out, this needs to be seen in the context of other players in the market, so that you are able to arrive at a positioning that blends both your inherent qualities and at the same differentiates your brand from the rest in the market.
In this stage, EAI will get a good understanding of your target segments, and also the competitive scenario for your market segment, especially the positioning of the prominent players in the market.
Stage 3 – Arriving at a Shortlist for Potential Brand Characteristics
With the understanding from the first two stages, and with detailed interactions with your top management and marketing teams, EAI will arrive at the first list for key brand dimensions – Positioning, Packaging, Promotion Channels and Partnerships.
Stage 4 – Analysis of Brand Dimensions Shortlist
The First List of Brand Dimensions will be further fine-tuned based on interactions with market players who comprise the key stakeholders (customers, channel partners, influencers, competitors) for your solutions. This phase will be a combined study where EAI will embed your team members in the assignment to the extent possible.
Stage 5 – Super Brand Action List & Recommendations
A final set of suggestions and recommendations will be arrived at from the above analysis, which will lead to a Super Brand Action List. This List will detail the key actionables that need to be taken up by your company to implement all the inferences arrived at.
Stage 6 – Go to Market through EAI
Should you desire, EAI will also use our popular renewable energy web resource (EAI web site), and India’s largest renewable energy newsletter (EAI Daily) to quickly take the redesigned/repositioned brand to market.
World Class Marketing Expertise
The EAI REBrand will be coordinated by EAI professionals from the IIMs who have had decades of national and international experience in marketing and sales for premium products and brands. And critically, have an exceptional understanding of the Indian renewable energy market, having been in this sector for almost a decade now.
Interested to know more on how your renewable energy brand can achieve super brand status through EAI’s REBrand solution? Talk to Narasimhan Santhanam at +91-98413-48117 or send an email to firstname.lastname@example.org with the title EAI REBrand